Here are 5 steps to getting more comfortable blogging on your private practice website
Maintaining a blog is an important part of your therapy practice’s online presence. A blog is a great way to show that you are knowledgeable about current topics in the field, but it’s also a way to personally connect with your clients. When it comes to blogging tone and style conversational is the new “professional”
Some therapists who are new to the blogging scene can have a tough time understanding how to write in this format. Here are 5 steps to help you find your professional blogging style:
Strategies to make it easier for potential clients to find your services online
Dr. Rebecca Jorgensen invited me to participate in her monthly “Talk Time” webinar series this week to talk about the importance of developing an online presence for your private practice. In this webinar we cover the essential elements of an effective private practice website, why identifying your ideal client is an important part of self-care and burnout prevention, how to identify your ideal client, where social media “newbies” should start, strategies for building a social media presence, and how these factors all weave together to build an online presence for your practice.
A strong online presence helps potentials clients trust you and choose you when they are ready for therapy.
Clients sometimes have a hard time trusting a new therapist. It’s understandable: who feels comfortable telling their innermost problems to a complete stranger? But trust is a critical part of the client/ therapist relationship if any real progress is to be made. Thankfully, there are ways to build trust before your client even walks in the door.
You already have content for hundreds of blog posts. You just don’t recognize it yet.
Therapists who are new to blogging sometimes have a difficult time finding material to write about. So where to begin? Actually, it’s much easier than you might expect.
An excellent strategy to finding material to write about is to simply repurpose and repackage existing content. That means that you remake something that’s already been created, either by you or someone else. This of course does NOT mean that you simply regurgitate what has already been written, but instead you thoughtfully craft existing material to serve a new purpose and audience. There’s no need to reinvent the wheel, here!
Photos, graphics, and memes can help build engagement and grow your online private practice presence.
Visual content is becoming increasingly important to a business’s online presence, and your therapy practice would do well to get on board. Nothing can replace quality written content, but too many words on a page can be overwhelming and/or dull. In fact, visual media networks, such as YouTube and Instagram have more referral traffic than Twitter, LinkedIn, and Google+ combined. It makes sense, as studies show that 90% of the information transmitted to our brain is visual and that we process images 60,000 times faster than text. Additionally, information presented visually is much more likely to be retained, so your followers will remember things better than just plain text. So don’t be afraid to put some quality and purposeful images out there to help boost your online engagement. Here are some examples of ways to get graphic and connect with your readers visuals. Read more
Have you ever have a long day at the office and wanted to vent your frustration to someone? Me too! We are containers of all sorts of confidential information and sometimes our containers get full, or we get triggered by something that happened during the day. It’s hard to hold it all in at times—especially when it touches or triggers some reaction in us. Yet, we are called to an oath of confidentiality, and sensitivity to our client’s information. For most, venting to a trusted colleague or a relaxation activity can be enough. Yet, some therapists use their personal social media accounts to release stress about their clients. Can’t believe clinicians do this? Read on.
Do you know where your website visitors come from? If not, it probably a good idea to start. I use Google Analytics to find out which sites are the top referrers to my private practice website WasatchFamilyTherapy.com.
The following statistics reinforce what I’ve already known. They illustrate that:
An effective website is key to building a thriving private practice in the digital age.
According to Pew Research, 80% of internet users look online for health information, making it the third most popular online pursuit following email and using a search engine. Additionally, 44% of internet users look online for information about doctors or other health professionals.
Since the majority of people are looking for your services online, your website is the heart of your professional web presence. All other online efforts should focus primarily on directing potential clients to your website where they will get to know who you are and how you can help them. Your website is your first impression, your “billboard”, and your best chance to build trust with potential clients. I suggest these 5 C’s when building your private practice website.
Creating consistent online content can help grow your practice faster than almost any other marketing or networking activity
According to PCMag.comdigital content creation is “The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media.” It falls under the umbrella of content marketing which is a narrative form of sharing information that speaks to a potential client’s need while sharing who you are and the benefits of what you do. Content creation is a way of building trust online and with potential clients by being a valuable resource without asking for anything in return.
Consistently creating compelling and relevant content is the primary reason my private practice has continued to grow in spite of the economic downturn of recent years. Not only has my clinic grown, but since I started regularly blogging, writing, producing videos, and doing media interviews amazing opportunities have come my way. Publishing offers, national media interviews, conference invitations, consulting business, and over 25,000 social followers across multiple social networks are just a few of the incredible doors that have opened to me since I started focusing on content creation.
I spill my practice building media tips in new issue of TILT Magazine
One of my favorite therapists to follow on Twitter is DeeAnna Nagel, co-founder of the Online Therapy Institute. She and co-founder Kate Anthony are well-known online therapy innovators and experts. A few months ago I was delighted when DeAnna invited to submit a feature article for their November Issue of TILT Magazine (Therapeutic Innovations In Light Of Technology) on the benefits of conventional media for practice building. Regular media interviews fave been a big factor in the continued growth of my practice Wasatch Family Therapy during an economic downturn. Here’s a snippet from the article…