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4 Ways to Repurpose Existing Content for Blog Posts

Repurpose content for blog post

You already have content for hundreds of blog posts. You just don’t recognize it yet.

Therapists who are new to blogging sometimes have a difficult time finding material to write about.  So where to begin?  Actually, it’s much easier than you might expect.

An excellent strategy to finding material to write about is to simply repurpose and repackage existing content. That means that you remake something that’s already been created, either by you or someone else.  This of course does NOT mean that you simply regurgitate what has already been written, but instead you thoughtfully craft existing material to serve a new purpose and audience.  There’s no need to reinvent the wheel, here!

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When Your Partner’s Adorable Habits Become Annoying: WSJ Interview

fatal attraction

Have you ever been annoyed by certain habits or quirks of your partner that you once found endearing?  Perhaps you were drawn to a man because you admired his work ethic, but then later came to see him as a workaholic.  Or maybe you initially liked how a woman was dedicated to physical fitness, but eventually  felt she was self-absorbed.  This phenomenon, which experts refer to as a fatal attraction, can wreak havoc on relationships.

I had the opportunity to give my insight on this topic in a new Wall Street Journal article out today entitled, “How to Cope When You and Your Partner are Falling Out of Love.” Other relationship experts and I discuss how to appropriately handle this fatal attraction in such ways as recognizing that every character trait has pros and cons, reflecting on what you do appreciate about your romantic partner, and considering how the other person brings balance to the relationship.

Click here to read the article in full.

 

 

 

Get Graphic! Using Visual Content to Build Your Online Practice Presence

Get Graphic

Photos, graphics, and memes can help build engagement and grow your online private practice presence.

Visual content is becoming increasingly important to a business’s online presence, and your therapy practice would do well to get on board.  Nothing can replace quality written content, but too many words on a page can be overwhelming and/or dull. In fact, visual media networks, such as YouTube and Instagram have more referral traffic than Twitter, LinkedIn, and Google+ combined.  It makes sense, as studies show that 90% of the information transmitted to our brain is visual and that we  process images 60,000 times faster than text.  Additionally, information presented visually is much more likely to be retained, so your followers will remember things better than just plain text.  So don’t be afraid to put some quality and purposeful images out there to help boost your online engagement.  Here are some examples of ways to get graphic and connect with your readers visuals. Read more

Pause Before Posting About Work On Personal Social Media Pages (part 1)

 

We all need to vent about a hard day at work, but clinicians should think twice before posting on personal social network pages.

Guest post by Kimberly Sandstrom, MFTI

Have you ever have a long day at the office and wanted to vent your frustration to someone? Me too! We are containers of all sorts of confidential information and sometimes our containers get full, or we get triggered by something that happened during the day. It’s hard to hold it all in at times—especially when it touches or triggers some reaction in us. Yet, we are called to an oath of confidentiality, and sensitivity to our client’s information. For most, venting to a trusted colleague or a relaxation activity can be enough. Yet, some therapists use their personal social media accounts to release stress about their clients. Can’t believe clinicians do this? Read on.

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5 Social Media Marketing Lessons From My Top Traffic Sources

Do you know where your website visitors come from? If not, it probably a good idea to start. I use Google Analytics to find out which sites are the top referrers to my private practice website WasatchFamilyTherapy.com.

The following statistics reinforce what I’ve already known. They illustrate that:

  1. A website is crucial for private practice growth.
  2. Google is king. Most people find my website through Google searches.
  3. Creating valuable content that can be shared on Facebook is definitely worth the investment.
  4. Guest blogging on larger sites does increase website traffic.
  5. It’s worth a monthly fee price to get listed in online directories.

Take a look at my year-to-date website traffic stats.

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4 Reasons To Start Creating Content Online

Creating consistent online content can help grow your practice faster than almost any other marketing or networking activity

According to PCMag.com digital content creation is “The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media.” It falls under the umbrella of content marketing which is a narrative form of sharing information that speaks to a potential client’s need while sharing who you are and the benefits of what you do. Content creation is a way of building trust online and with potential clients by being a valuable resource without asking for anything in return.

Consistently creating compelling and relevant content is the primary reason my private practice has continued to grow in spite of the economic downturn of recent years. Not only has my clinic grown, but since I started regularly blogging, writing, producing videos, and doing media interviews amazing opportunities have come my way. Publishing offers, national media interviews, conference invitations, consulting business, and over 25,000 social followers across multiple social networks are just a few of the incredible doors that have opened to me since I started focusing on content creation.

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Why Conventional Media Still Matters


I spill my practice building media tips in new issue of TILT Magazine

One of my favorite therapists to follow on Twitter is DeeAnna Nagel, co-founder of the Online Therapy Institute. She and co-founder Kate Anthony are well-known online therapy innovators and experts. A few months ago I was delighted when DeAnna invited to submit a feature article for their November Issue of TILT Magazine (Therapeutic Innovations In Light Of Technology) on the benefits of conventional media for practice building. Regular media interviews fave been a big factor in the continued growth of my practice Wasatch Family Therapy during an economic downturn. Here’s a snippet from the article…

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Building Your Private Practice In A Digital World: NASW Webinar Nov. 8

Google Doodle

Let me show you how to build strong online presence to grow your private practice!

If you’re not a social worker, you can stop reading now. I know social workers are supposed to be inclusive, but this is one small exception. This webinar is only open to social workers. If you are a social worker AND a  member of National Association of Social Workers (NASW) then I hope you’ll join me for my first national webinar “Building Your Private Practice In A Digital World: Creating A Strong Online Presence For Your Practice” on Nov. 8.

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3 Things Google Analytics Can Teach You About Your Private Practice

Guest post by Liz Lockard, a self-confessed Google Analytics geek who loves helping small businesses get more out of their marketing data.

Do you have a website for your private practice? If so, you can’t pass up the best free marketing insights tool for your business – Google Analytics.

If you don’t already have it installed, go do that first (check out my mini Google Analytics setup tutorial for that).

Sure Google Analytics can tell me about my website, you say, but what can it tell me about my practice?

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