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4 Ways to Build a Thriving Practice in an Uncertain Economy

Since the economic downturn of 2008, my practice has experienced significant growth. I attribute that growth to these four strategies.

Our economy took a turn for the worse in 2008, stock market crashed, and many companies were forced to downsize.  It was a hard time for many Americans, financially and emotionally. And yet, during this same time frame, my practice Wasatch Family Therapy experienced exponential growth. We steadily acquired new clients. opened two additional locations and grew from half a dozen therapists to over 20 therapists.

So how did I do it?  I put time and energy into creating and maintaining a strong online presence.

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10 Ways Blogging Transformed My Private Practice

Jodie Gale MA built a thriving practice through online presence, blogging and social media. Read about her journey in this inspiring guest post.

When I returned home from the UK several years ago, I was shocked at the state of psychotherapy in Australia. There was, and still is, a lack of understanding about what psychotherapy is and a lack of promotion regarding the benefits of psychotherapy from our professional associations. Frustratingly, it is rare to find a psychotherapist (or a family/play/art therapist) working as part of a multidisciplinary team in private or public health.

There is also a deeply pervasive myth that it is impossible to fill a ‘full fee paying’ private practice as a counsellor or psychotherapist because of the mental health plan insurance system which only provides rebates to psychologists and a small number of social workers. Trying to persuade clients to engage in weekly, depth psychotherapy (without a rebate) literally felt like mission impossible. My private practice reflected this and was sporadic to say the least. Desperate and down hearted after 8 years of Master’s training to become a psychotherapist – I found myself smack bang in the middle of a major career crisis.

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4 Ways to Repurpose Existing Content for Blog Posts

Repurpose content for blog post

You already have content for hundreds of blog posts. You just don’t recognize it yet.

Therapists who are new to blogging sometimes have a difficult time finding material to write about.  So where to begin?  Actually, it’s much easier than you might expect.

An excellent strategy to finding material to write about is to simply repurpose and repackage existing content. That means that you remake something that’s already been created, either by you or someone else.  This of course does NOT mean that you simply regurgitate what has already been written, but instead you thoughtfully craft existing material to serve a new purpose and audience.  There’s no need to reinvent the wheel, here!

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Therapist Blog Challenge #13: Mental Health and Parenting


Therapist Blog Challenge #13

The therapist blog challenge is back! I’m making it easy to blog regularly as a practice building strategy.

Rather than start a new challenge, I’ve decided to pick up where we left off last year — with challenge #13. If you are new to the challenge, you can start with challenge #1 or you can start with this current challenge. The goal of the challenge is to make it easier for you to blog regularly on your private practice website. Blogging can boost SEO, provide valuable information on your specialty areas, lets potential clients get to know you better, and establishes you as an expert. These factors can lead to more clients choosing your practice.

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Get Graphic! Using Visual Content to Build Your Online Practice Presence

Photos, graphics, and memes can help build engagement and grow your online private practice presence.

Visual content is becoming increasingly important to a business’s online presence, and your therapy practice would do well to get on board.  Nothing can replace quality written content, but too many words on a page can be overwhelming and/or dull. In fact, visual media networks, such as YouTube and Instagram have more referral traffic than Twitter, LinkedIn, and Google+ combined.  It makes sense, as studies show that 90% of the information transmitted to our brain is visual and that we  process images 60,000 times faster than text.  Additionally, information presented visually is much more likely to be retained, so your followers will remember things better than just plain text.  So don’t be afraid to put some quality and purposeful images out there to help boost your online engagement.  Here are some examples of ways to get graphic and connect with your readers visuals. Read more

5 Signs It’s Time To Raise Your Fees

It’s common for therapists in private practice to have anxiety around money issues like how much to charge per session, how to ask clients for payment, and when to raise your fees. Getting comfortable talking about fees with clients is crucial to private practice success.

After all, you own a business. In general, I think therapists charge too little for their services.

Several years ago, I resigned from managed care and I raised my psychotherapy fees at the same time. Fortunately, my practice didn’t suffer financially from those decisions. What surprised me most about raising my per session fee was that the perceived value of my services went up. “You don’t take insurance and charge a lot? You must be really good,” was a sentiment that I heard frequently from potential clients.

Interestingly, I’ve found that clients tend to invest more in the therapy process because they are investing more money out of their own pocket for treatment.

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Do You Need Permission To Succeed?

As a recent private practice consultation group that I was leading came to an end, we took a few minutes to celebrate the growth and successes of each group member. I asked what each group would take away from their consultation group.  One therapist turned to me and said, “Thank you for giving me the permission to succeed.”

I have never really thought about my private practice consulting services as giving colleagues “permission to succeed,” but it seemed to fit. I asked myself, “Where did I get the permission to succeed?” Read more

How To Find Top Student Interns To Grow Your Practice

There is an “it” factor when looking for interns to train in your private practice.

Here’s how I’ve found amazing interns that stay at my clinic even after graduation.

Over the past several years I have trained and mentored many graduate students and new graduates working toward clinical licensure. Working with interns has been a great way to build my practice, leverage my time, and satisfy the part of me that loves mentoring.

Most graduate students who train at my clinic during school are offered a therapist position after graduation which creates a win-win situation — the student gets a job they’re already trained for and I get to add talented and enthusiastic therapists to my team! After interviewing several therapists, I’ve learned to be very selective about who I bring on at Wasatch Family Therapy.

I recently consulted with a private practice therapist who has a waiting list for new clients. As we started exploring the option of hiring a graduate student to train she expressed some concerns. Her biggest questions were: Read more